Privacy Policy

Last Updated:  September 4, 2026

Riverview Family Medicine & Urgent Care (“Riverview,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide when you visit our website. This Privacy Policy explains what information may be collected through our website, how it may be used, and the choices available to you.

This Privacy Policy applies to information collected through riverviewfamilymedicine.com. It does not replace or modify Riverview Family Medicine & Urgent Care’s HIPAA Notice of Privacy Practices, which describes how we may use and disclose protected health information in connection with the medical care and services we provide.

You may choose to provide personal information when you contact us through our website. Our general contact form may collect:

• Name
• Email address
• Telephone number
• Information you include in your message

We use this information to respond to your inquiry, communicate with you, and provide the information or assistance you request.

The general website contact form is not intended for communicating medical information, requesting medical advice, discussing medical conditions or treatment, or transmitting other sensitive health information.

Please do not include protected health information or other sensitive medical information in the message field. If you need to communicate with Riverview regarding your medical care, please contact our office using an appropriate patient communication method.

If you are experiencing a medical emergency, call 911 or seek immediate medical attention. Do not use the website contact form for emergencies.

When you visit our website, certain information may be collected automatically through cookies, pixels, tags, and similar technologies. Depending on your browser, device, settings, and consent choices, this information may include:

• Internet Protocol (IP) address
• Browser type and version
• Device type and operating system
• Referring website or source
• Pages visited
• Date and time of visits
• Links or elements clicked
• General website interactions and usage information
• Other technical information about how visitors use the website

We may use this information to understand how our website is used, measure website performance, troubleshoot problems, improve the website and user experience, and evaluate the effectiveness of our communications and outreach.

Our website uses cookies and similar technologies. Cookies are small data files that may be placed on your device when you visit a website. Some cookies may be necessary for the website to function properly, while others support analytics, measurement, and other nonessential functions.

Where applicable, you may be given the opportunity to accept, reject, or manage nonessential cookies and similar technologies through our website’s cookie-consent controls.

You can also control cookies through your browser settings. Blocking certain cookies may affect the operation or functionality of some website features.

We use Google Tag Manager to help manage and deploy website tags and third-party technologies. Google Tag Manager provides the mechanism through which certain analytics and measurement services may be loaded on the website.

The particular information collected depends on the services and tags implemented through Google Tag Manager and your applicable consent choices.

We use Google reCAPTCHA to help protect our website and forms from spam, fraud, and automated abuse. reCAPTCHA may collect information about your device, browser, IP address, and interactions with the website to determine whether activity is being performed by a person or an automated system.

The use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.

We use Akismet, a spam-detection service provided by Automattic, to help protect our website and forms from spam and abuse. When a form is submitted, Akismet may process information associated with the submission, such as the submitter’s IP address, browser information, referring page, and information entered into the form, for the purpose of identifying and preventing spam.

Information processed by Akismet is handled in accordance with the Akismet Privacy Policy and Automattic’s Privacy Policy.

We use Google Analytics to help us understand how visitors use our website. Google Analytics may collect information such as pages visited, time spent on the site, referral sources, device and browser information, and other website usage data.

This information helps us evaluate website traffic, improve site performance, and understand how visitors interact with our content. Google may process this information in accordance with Google’s privacy policy.

We use Microsoft Clarity to help us understand how visitors interact with our website. Clarity may collect information about website visits and interactions, such as pages viewed, clicks, scrolling, navigation patterns, device and browser information, and similar usage data.

This information helps us evaluate website usability, identify technical or navigational problems, and improve visitors’ experience on the site.

Microsoft may process information collected through Clarity in accordance with its own privacy practices. You can learn more in the Microsoft Privacy Statement.

We use Reveal for website attribution and analytics. This technology may collect technical and website-usage information, such as IP address, device and browser information, referral information, pages visited, timestamps, and website interactions.

We use this information to better understand website traffic and how visitors arrive at and interact with our website.

Our website provides links that allow patients to access a patient portal, online check-in, and bill-payment services offered through third-party websites or service providers.

When you follow one of these links, you leave the Riverview website. Information you enter into those services is submitted through the third-party service rather than through riverviewfamilymedicine.com.

These services may collect personal, medical, insurance, financial, or other information and are governed by their own privacy policies, terms, security practices, and applicable healthcare privacy requirements. We encourage you to review the privacy information provided by the applicable service when using these services.

Our website may provide downloadable patient forms, including new-patient documents and medical-records-request forms. These documents are provided for your convenience.

Downloading a form from our website does not transmit the information you subsequently enter on the form to Riverview through the website. Please follow the instructions provided by Riverview for completing and returning patient forms or medical-records requests.

Riverview Family Medicine & Urgent Care is a healthcare provider and separately maintains a HIPAA Notice of Privacy Practices concerning the use and disclosure of protected health information in connection with patient care.

This website Privacy Policy concerns information associated with use of our public website. It is not Riverview’s HIPAA Notice of Privacy Practices.

Questions concerning medical records, protected health information, or Riverview’s HIPAA privacy practices should be directed to Riverview Family Medicine & Urgent Care using the contact information provided below.

Information collected through or in connection with the website may be used to:

• Respond to inquiries and requests
• Communicate with website visitors
• Operate and maintain the website
• Understand how visitors use the website
• Improve website content, navigation, functionality, and performance
• Diagnose technical or security issues
• Measure website traffic and interactions
• Evaluate the effectiveness of outreach and communications
• Protect the website, our organization, and our users
• Comply with applicable legal obligations

We do not use the general website contact form as a patient portal or as an intended method for collecting medical information.

We do not sell personal information submitted through our general contact form.

We may disclose or make information available to service providers that assist us with website hosting, operation, security, analytics, measurement, communications, or other services necessary to support the website.

As described above, certain third-party technologies operating on the website, including Microsoft Clarity, Reveal, and Meta Pixel, may collect information directly from your browser or device in accordance with their respective technologies and privacy practices.

We may also disclose information when reasonably necessary to comply with applicable law, legal process, or governmental requests; protect our legal rights; prevent fraud or misuse; or protect the security of our website, organization, patients, or others.

Our website contains links to websites and services operated by third parties, including services used for the patient portal, online check-in, and bill payment.

Once you leave our website, this Privacy Policy no longer governs your interaction with the third-party site. Riverview is not responsible for the privacy practices, content, or security practices of websites operated by third parties. We encourage you to review the privacy policy of any external website before providing information through it.

We use reasonable administrative, technical, and organizational measures intended to protect information associated with our website against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure. For this reason, you should not transmit sensitive medical, financial, or other confidential information through the website’s general contact form.

You may have choices regarding cookies and similar technologies used on this website. Where available, you can use our cookie-consent controls to manage nonessential cookies and tracking technologies.

You may also configure your browser to block or delete cookies. Browser controls vary, so consult your browser’s settings or help documentation for information about the choices available to you.

Certain browsers and devices may also provide privacy preference signals. Because standards and technologies in this area continue to evolve, the website’s response to these signals may depend on the particular technology, service provider, browser, and applicable legal requirements.

Our public website is intended to provide information about Riverview Family Medicine & Urgent Care and its healthcare services. It is not directed to children for the purpose of collecting personal information from them online.

We do not knowingly use the website to solicit personal information directly from children under 13 without appropriate authorization.

We may update this Privacy Policy from time to time to reflect changes in our website, technology, services, privacy practices, or applicable requirements.

When changes are made, the updated Privacy Policy will be posted on this page and the “Last Updated” date will be revised.

If you have questions about this website Privacy Policy or our website privacy practices, please contact:

Riverview Family Medicine & Urgent Care
2450 India Hook Road
Rock Hill, SC 29732
(803) 366-7443

riverviewfamilymedicine.com